interior designer

Why You Should Hire an Interior Designer Before You Break Ground

Most homeowners think of interior design as something that happens after the walls are up. They think there is a phase for finishes, furniture, and final touches. If you’re building new, that timing costs you more than you’d expect.

 

Bringing a new construction interior designer in early, alongside your architect and builder, isn’t an upgrade to the process. It’s a different process where the design decisions that are hardest and most expensive to change later get made while they’re still easy to change.

Why Timing Matters in New Construction

Once architectural plans are finalized, a lot of design-critical decisions have already been locked in, whether anyone intended it that way or not.

 

Ceiling heights, window placement, electrical rough-ins, plumbing locations aren’t finish-level details. They’re structural and mechanical decisions that determine what’s possible for the interior later. Move a window six inches, or add three feet to a ceiling height, after framing is done, and you’re not adjusting a plan anymore. You’re paying for rework.

 

A designer brought in after the architectural plans are set can usually only work within what’s already there. A designer brought in before ground breaks can shape those decisions from the start, so the finished space actually supports how you want to live in it, not just how the floor plan happened to lay out.

 

That’s the real cost of waiting: not a worse-looking house, but a house that had to compromise around decisions made without design input in the room.

What Waiting Actually Costs You

It’s worth naming what “rework” means in practice, because it rarely shows up as a single obvious expense. It shows up as a series of smaller compromises that add up.

 

It’s the kitchen island that ends up a foot smaller than you pictured because the plumbing was already roughed in for a different layout. It’s the primary suite that feels tighter than it should because the ceiling height wasn’t reconsidered when the room’s proportions were still just lines on a page. It’s the lighting plan that gets bolted onto an electrical layout built for a generic floor plan instead of your specific furniture arrangement and how you’ll actually use each room.

 

None of these are dramatic failures. Each one, on its own, might feel like a minor concession. Together, they’re the difference between a house that was designed and a house that was decorated after the fact. And once framing, plumbing, and electrical are in, fixing any of it means opening up finished work, not revising a drawing.

What Early Design Involvement Looks Like

Bringing a designer into new construction from the start doesn’t mean picking paint colors before there’s a foundation. It means design has a seat at the table while the architectural plans are still taking shape.

 

In practice, that looks like:

  • Reviewing floor plans for how spaces will actually function (sightlines, furniture layout, natural light) before they’re finalized on paper
  • Weighing in on ceiling heights, window sizing, and room proportions while adjusting them is still a drawing revision, not a construction change order
  • Coordinating electrical and lighting plans early, so fixture locations, outlet placement, and switching support the design intent instead of working around it
  • Aligning material and finish decisions with the architectural details that need to accommodate them structurally

None of this replaces what your architect does. It runs alongside it, so the two disciplines are informing each other instead of one working blind to the other’s decisions.

Common Objections to Brining a Designer in Early

A few reasons people hold off on this tend to come up often, and most don’t hold up once you look at what’s actually being weighed.

 

“I don’t know what I want yet, so it’s too soon for a designer.” That’s exactly the situation early involvement is built for. Design input at this stage isn’t about finalizing selections, it’s about protecting your options so the decisions you haven’t made yet still have room to happen later.

 

“My architect already handles the layout.” Architects design for structure, code, and flow. That’s a different lens than designing for how a room lives day to day: where furniture actually sits, how light hits a space at different times, where a family gathers versus where they pass through. Both disciplines matter, and they make each other better when they’re working from the same table.

 

“It adds another voice to an already complicated process.” In a separated model, that’s a fair concern. But when design is coordinated with your architect and builder from the start, it’s not an additional layer of back-and-forth. It’s the thing that prevents a different, more expensive kind of back-and-forth later, when a design fix has to be negotiated against a construction schedule.

 

“It’s an added cost I can add later if needed.” Some of it can be added later. The parts that are baked into structure and mechanicals cannot, and those are usually the parts that shape how a home actually feels to live in.

How SDG Works Alongside Architects and Builders

We work as a coordinated part of your project team from early design through construction and not as a vendor who shows up once the shell is finished. That means we’re in the same conversations as your architect and builder while the plans are still being developed, not reacting to decisions after they’re already poured, framed, or wired.

 

Because construction management is built into our process, we’re also positioned to flag when a design decision has a construction implication, and vice versa, before it becomes a costly change mid-build. That continuity between design and construction is what keeps your vision intact from the first floor plan sketch to the final walkthrough.

Questions to Ask Your Builder and Architect

If you’re planning a new build and weighing when to bring design into the process, a few questions can help you figure out where you stand:

 

Has the electrical and lighting plan been finalized, or is there still room to shape it around how you’ll actually use each room?

 

Are ceiling heights and window placements locked in, or are they still open for revision on paper?

 

Is anyone on your current team looking at the floor plan through the lens of daily function, not just structural layout?

 

If those are still open questions, there’s still time for design to shape the outcome. Once they’re answered by default rather than by intention, the window starts to close.

Building New? Bring Design In Early

If you’re in the planning stages of a new build, the earlier design is part of the conversation, the more of your vision actually makes it into the finished home, without the rework that comes from retrofitting design decisions onto plans that were never built to support them.

 

This isn’t about finding an extra step to add to an already long process. It’s about recognizing that the process already has a design phase, whether or not a designer is in the room for it. The only choice is whether that phase happens with intention early on, or by default once the structural decisions have already been made for you.

 

We’d welcome the chance to talk through what early design involvement could look like for your project. Learn more about how we work alongside architects and builders on our New Construction page, or reach out to start the conversation.

Senior Interior Designer

Crown Point, IN (on-site)

We are beginning a thoughtful search for the right Senior Interior Designer to join our team—someone who brings both creative depth and a genuine passion for growth. This role is ideal for a designer who is personable, highly professional, and driven by an insatiable curiosity to continually elevate their design skills and industry knowledge. The Senior Interior Designer will play a key role in leading projects; collaborating closely with clients, internal team members, and external partners to bring well-executed, high-end environments to life.


Key Responsibilities

  • Lead the design and documentation process across multiple high-end projects
  • Develop thoughtful, creative concepts that respond to client goals and project context
  • Produce and oversee detailed drawing sets, specifications, and presentations
  • Coordinate with architects, builders, and consultants to ensure design intent is executed
  • Guide and mentor junior team members, contributing to a collaborative studio culture
  • Maintain clear, professional communication with clients throughout the project lifecycle
  • Oversee project timelines, deliverables, and design quality from start to finish

Qualifications

  • Minimum 5 years of experience in the interior design industry, with a focus on high-end residential projects
  • Proficiency in Revit, Enscape, and Google Suite
  • Strong creative and conceptual design skills with a refined aesthetic sensibility
  • Deep understanding of construction processes, materials, and detailing
  • Highly organized with the ability to manage multiple projects and priorities
  • Personable, professional, and collaborative in both client and team interactions
  • Growth-minded with a desire to continuously expand design expertise and industry knowledge

Benefits

  • Competitive wages
  • Flex hours of 34-40 hrs/wk based on workload
  • Paid PTO
  • Retirement benefits


Interested candidates please send your resume, cover letter, and portfolio to hello@swatchdesigngroup.com

Kaylyn Risse

Marketing Manager

Kaylyn started her career at Swatch as a Design Drafter to pursue her passion for architecture by helping clients visualize a space before construction began. Through that experience, she developed an appreciation for design that naturally expanded into the print and digital worlds, eventually leading her into her current role as Marketing Manager. Today, she oversees the company’s marketing efforts from day to day initiatives to helping guide Swatch through its evolving rebrand. Outside of work, she enjoys cooking, exploring independent bookshops, and attending Comic Con events with her fiancé.

Favorite Song: Saturn – Sleeping At Last

Dream Vacation Destination: Tokyo, Japan

What inspires your creativity? – Being in nature or walking through a bookstore

What part of your role do you enjoy the most? – What I enjoy most about marketing is the creative energy behind it. I appreciate the process of storytelling and taking an idea and bringing it to life in a way that connects with people.

Jenna Sluiter

Operations Assistant

Jenna began her design journey by working with a local home builder in her early twenties. Walking through construction sites, flipping through blueprints, and reflecting on how a finished space could feel has all fueled her passion for design and the industry. After starting her family, she joined her family business where she worked for 17 years and was responsible for helping operations run smoothly. That early spark of passion for design never left her and joining Swatch felt like the perfect next step. Her experience of multitasking, problem solving, and thinking through projects and processes in a way that reflects clarity, integrity, and care makes her an essential asset to our team. Her love of supporting her teammates behind the scenes and anticipating needs before they arise all help her thrive in her role. When she is not coordinating projects, you can find her exploring the outdoors, discovering new restaurants, and soaking up every moment with her husband and two sons.

Favorite Song: Goodness of God – Jenn Johnson

Dream Vacation Destination: Destinations with sunny, sandy beaches or hiking anywhere with amazing views enjoying God’s creation.

What inspires your creativity? – My creativity is fueled by exploring new places, listening to music, learning new things, and finding solutions to complex problems.

What part of your role do you enjoy the most? – Working together as a team. Seeing a project become reality from the start all the way to the final touches and all the working pieces in between. 

Kristen Witvoet

Procurement & Logistics Specialist

Kristen’s devotion to customer service along with her extensive work experience has made her an essential part of our team! After graduating from Interior Design at the Illinois Institute of Art Chicago, she went on to work for a home decorating company that took her overseas to attend trade shows. This experience has helped her exceedingly when it comes to managing and organizing client products and requests. Since then, she has spent time raising her children and is now excited to be back working in the field she loves! When she is not working, she loves spending time with her husband and three kids, having coffee with friends, boating, and traveling back to her home state of Michigan.
 

Favorite Song:  The Goodness – Toby Mac

Dream Vacation Destination: Anywhere warm and tropical, or relaxing by a lake in Pure Michigan. 

What inspires your creativity? – I love when a client has existing items that have a special meaning (a family heirloom, special pictures, a treasure from their travels) and seeing how we can try and incorporate those into their fresh space. I love that it makes the space layered and unique to the client living or working in them. Of course, watching our designers work through the process of making each space unique is inspiring in and of itself! I’m continually amazed at what they accomplish.

What part of your role do you enjoy the most? – I strive to take care of the behind the scenes details, supporting the designers and helping to make their ideas come to fruition. My favorite aspect of my job is on install day, working to make all the components come together, and seeing the reaction of our clients. I get to help make their dream spaces a reality, which brings me great fulfillment.

Rachel Eads

Junior Designer

Rachel has known she wanted to be a designer since the 9th grade—literally, she wrote the career paper to prove it. That early passion only grew stronger over time, leading her to earn her BFA in Interior Design from Samford University. For her, it’s not just about the finished space, it’s the process she loves most. From gathering inspiration to refining the details, there’s something magical about bringing a vision to life. Outside of work, you’ll usually find her immersed in all things creative: flipping through a great book, treasure-hunting at thrift stores, scrolling Pinterest boards, or finding fashion and art that spark fresh ideas.

Favorite Song: Long Live – Taylor Swift

Dream Vacation Destination: Scotland

What inspires your creativity? – Art, Fashion, TV & Film

What part of your role do you enjoy the most? – The fact that I’m learning something new everyday

Teagan Lindsay

Lead Designer

Teagans lifelong passion for art and creating led her straight to Swatch right after hanging up her cap and gown! She graduated from Purdue University in Indianapolis (IUPUI) in 2024 with a Bachelor of Science in interior design technology, bringing a strong foundation of technical expertise to designs when drafting construction documents and rendering 3D models. 

She loves the hands-on approach in design. From selecting materials to curate a custom palette for your project, to creating 3d renders to help clients visualize their space. 

She loves the personal side of residential design and the process of curating intentional interiors to reflect each client’s unique needs & styles. When she’s not designing your dream space, Teagan enjoys going to the gym, taking care of her many plants, and most importantly, hanging out with her dog, Scout!

Favorite Song: ROS – Mac Miller

Dream Vacation Destination: Greece

What inspires your creativity? – Art and curiosity

What part of your role do you enjoy the most? – I love seeing the project come to life on install days!

Savanna Adams

Senior Designer

Savanna graduated from Purdue University with a BFA in Interior Design and a minor in Building Construction Management. While studying abroad in Barcelona, she had the chance to tour Antoni Gaudí’s work, which deepened her love for thoughtful, expressive design. With internships in both boutique residential and global architecture firms, followed by six years in the hospitality design industry, she has developed a well-rounded approach rooted in creativity and function. She holds a NCIDQ certification and loves designing spaces that evoke feeling and leave a lasting impression. She enjoys building meaningful connections with clients and helping bring their vision to life. Outside of work, she is married to her college sweetheart, Cameron, and they have a sweet dog named Maisie Mae. She loves puzzles, crocheting, and making memories with her nephews and family.

Favorite Song: Gratitude – Brandon Lake

Dream Vacation Destination: Italy & Greece

What inspires your creativity? – Exploring design details of the built environment through everyday life and travel (hotels, restaurants, bars, etc)

What part of your role do you enjoy the most? – Seeing how the end result brings joy to clients. 

Alisa McDaniel

Design Director

Alisa brings both heart and expertise to every project she touches. With a degree in Interior Design from Ball State University and more than eight years of experience in the multi-family and hospitality industry, she has developed a strong foundation in creating thoughtful, highly functional spaces. Her passion lies in designing environments that feel intentional, personal, and truly special, while fostering meaningful relationships with each client along the way. Since joining Swatch, Alisa has become an integral part of the team, overseeing client onboarding, maintaining project schedules, and collaborating on both commercial and residential designs. She is deeply grateful to be part of a firm that not only allows her strengths to shine but continually challenges and refines her craft. Swatch’s culture of collaboration and growth fuels her commitment to delivering exceptional design experiences from start to finish. Outside the studio, Alisa enjoys traveling, hosting dinner parties and game nights with friends, curling up with a good book or movie with her cat, Judah, and discovering new music.

Favorite Song: A New Thing – Madison Ryann

Dream Vacation Destination: Italy, Spain, and Greece to explore the architecture history I’ve been studying for years.

What inspires your creativity? – Traveling and reading

What part of your role do you enjoy the most? – The relationships built throughout the course of a project are one of the most rewarding parts of my role. I value getting to know each client and working to bring their vision to life. I’m also passionate about mentoring younger designers and supporting their growth as they develop their skills and confidence. Being able to collaborate with such a talented and thoughtful team makes the process even more meaningful.

Kim Schaver

Finance Manager

Kim is passionate about streamlining processes to support strong financial outcomes.  Her strength? A diverse background in construction, including accounts receivable, HR, sales, project management, and procurement.  Her hands-on foundation provides her with a real-world understanding of the mechanics of operations and finances. This knowledge allows her to be fully utilized at Swatch Design Group to effectively achieve the company’s financial goals.

Favorite Song: Hard fought Hallelujah – Brandon Lake

Dream Vacation Destination: A tour of Western Europe

What inspires your creativity? – The talented ladies I work with

What part of your role do you enjoy the most? – Observing all projects from start to finish and seeing the amazing results.

Tim Dykstra

Owner | Director of Construction

With 28 years of experience in the construction trades, Tim brings a depth of expertise shaped by delivering multimillion-dollar projects for high-end corporate clients throughout downtown Chicago. His background reflects a commitment to precision, coordination, and the seamless execution of complex builds.

As Director of Construction at SDG, Tim oversees every phase of the construction process, from project logistics to client communication and contractor relationships. He plays a critical role in translating design intent into built reality, ensuring that each project is executed with clarity, efficiency, and craftsmanship.

Known for his ability to connect vision to execution, Tim anticipates challenges before they arise and approaches problem-solving with a steady, solutions-oriented mindset. His leadership ensures that every project not only meets expectations but is delivered with a level of excellence that reflects the firm’s standard.

Favorite Song: The sound of work getting accomplished

Dream Vacation Destination: Sunny warm beaches in the Caribbean

What inspires your creativity? – A challenge

What part of your role do you enjoy the most? – Working with my wife!

Becky Dykstra

Owner | Creative Director

Becky is the Founder and Creative Director of Swatch Design Group, bringing more than two decades of experience to the design industry. Raised in a family of builders, Becky grew up learning the craft of construction firsthand from her father, a carpenter and general contractor. That early exposure to the technical side of building shaped her holistic approach to design and one that seamlessly bridges creativity with constructability.

After earning her degree in Interior Design, Becky began a career that has now spanned 24 years, serving clients across commercial, hospitality, and residential sectors. Her experiences have allowed her to thoughtfully shape spaces from architectural planning through final styling.

In 2015, Becky founded SDG with a vision to elevate the design landscape in the region. The studio is known for creating spaces that challenge local expectations while delivering a refined, layered aesthetic tailored to each client. Today, Becky continues to lead the creative vision of the firm, guiding projects with both technical expertise and a passion for thoughtful, enduring design.

Favorite Song: Thankful – Forrest Frank

Dream Vacation Destination: Anywhere new to me! I love exploring new places and cultures.

What inspires your creativity? – Studying design work, God’s creation, quiet time to dream

What part of your role do you enjoy the most? – I truly enjoy the duality of my role as both a creative and a business owner. It’s been incredibly rewarding to grow not only in my design work, but also in understanding and leading the business behind it. What I find most fulfilling is shaping a team that translates vision into beautifully executed work, creating space for both our clients and our team to see their ideas fully realized. It’s a responsibility I don’t take lightly, and one I genuinely consider a privilege!